Customized coaching, action planning, and dance for the life and work you were created for.

J.S. Simpson & Associates

Customized coaching and action Planning for

the Life Paragraphand Work You Were Created for.

Customized coaching, action planning, and dance

for the life and work you were created for.

We know that you want to experience genuine fulfillment.

To achieve that, you need to understand how to reach what you're longing for.

The problem is everything you’ve tried so far hasn’t worked and you don’t know why, which makes you feel frustrated.

You deserve a solution that shows you the unique path you were created for.

We understand what it’s like to strive and succeed, and still feel mis-fit; leaving you drained and unfulfilled.

Which is why our clients are saying:

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“Mr. Simpson has helped me scale my life’s mountains. I had a hectic lifestyle, but I now have more time on my hands for my family and others. Because of his help, I am more at peace with my life.”


Joshua M.

“I had questions about my purpose in life, and Jeff honestly helped me navigate those. I have been finding more joy in motherhood and spending quality time with my family.”


Darianne M.

“I felt very lonely and felt I couldn’t afford necessities/wants or enjoy things with others. It was very frustrating. [After] My life became more purposeful. I felt relieved, happy, secure and no longer lonely.”


Alex W.

“Before you helped me, I had no interest nor desire in reaching my goal. It caused me to experience low self-esteem. [Your] Teamwork gave me great motivation and a positive attitude. It benefited me as I accomplished my goal.”


Gina W.

“In private, there were many tears and much doubt as to my worth. Some struggles had been with me since childhood, others because of failed relationships in adulthood. After, I am more confident and relaxed, and don't second-guess myself. I know my worth.”


Rebecca B.

Here’s how we do it:

Discover

You deserve a plan as unique as you are. Our approach includes conversations around your results of selected personal assessments, so we have a clear understanding of who you were created to be and why.

Plan

Once we understand your unique design, we can work together to create a customized plan including our 5F Framework: Faith, Family, Fitness, Fellowship and Field.

Act

True transformation comes from action. We're here to guide you, and with our supportive community, you'll find the encouragement and motivation to follow your unique path toward the fulfillment you deserve.

about

Jeff Simpson

Jeffrey S. Simpson, known for his unconventional approach, empowers change seekers to unlock their unique gifts and achieve lasting fulfillment. His signature processes—the . 1% Effect℠, Be EmPowerful℠, and the 5F Framework℠ - Faith, Family, Fitness, Fellowship, and Field - help others break free from societal norms and align with their true purpose, much like the harmony and balance found in dance.

Jeff is a Maverick and strategic advisor with nearly 37 years of service in and with the U.S. Navy, including over 15 years of innovative leadership at The Johns Hopkins University Applied Physics Laboratory.

He holds graduate degrees in divinity and ministry, a bachelor’s in religion, and an associate’s in engineering. He is pursuing CliftonStrengths and Enneagram certifications, Life and Leadership Coaching certifications, and credentialing from the International Coaching Federation (ICF). As a competitive dancer passionate about ballroom, rhythm, Latin, and social dancing, Jeff incorporates the principles of rhythm and balance into his coaching, guiding clients to find their unique flow in life and work.

about

Jeff Simpson

Jeffrey S. Simpson, known for his unconventional approach, empowers change seekers to unlock their unique gifts and achieve lasting fulfillment. His signature processes—the .1% Effect℠, Be EmPowerful℠, and the 5F Framework℠ - Faith, Family, Fitness, Fellowship, and Field - help others break free from societal norms and align with their true purpose, much like the harmony and balance found in dance.

Jeff is a Maverick and strategic advisor with nearly 37 years of service in and with the U.S. Navy, including over 15 years of innovative leadership at The Johns Hopkins University Applied Physics Laboratory.

He holds graduate degrees in divinity and ministry, a bachelor’s in religion, and an associate’s in engineering. He is a Strengths Champion certified coach and pursuing certification in Enneagram and credentialing from the International Coaching Federation (ICF). As a competitive dancer passionate about ballroom, rhythm, Latin and social dancing, Jeff incorporates the principles of rhythm and balance into his coaching, guiding clients to find their unique flow in life and work.

Latest Articles

Uncovering the Dirt from the Diamond

Why Identity Matters

September 07, 20253 min read

Rigid molds won’t hold. Fluid invention won’t heal. Only design restores.

The Ache of Not Knowing Who You Are

Something in you already knows, identity isn’t optional.
It’s not just a label you wear, or a role you play.
It’s the ground under your feet.

And when it breaks, everything above it buckles.

Some have tried to solve this by locking identity into rigid molds. You’ve seen it in church settings. Broken men preaching identity through their own fractures, laying burdens God never gave. The result? Shame, conformity, and collapse.

Others have tried the opposite extreme. Rejecting fixed identity altogether and calling themselves fluid, formless, and undefined. Still others define identity for themselves, as if self-invention could heal what the Fall fractured. But when broken people write their own blueprint, the result is only more distortion.

Neither works. Both deepen the ache.


The False Fixes

The world offers quick answers. Gurus selling surface strategies, secular thinkers promising utopia through human progress, religious leaders demanding conformity to their own broken standards.

Every one of them misses the root. Every one of them leaves the ache intact.


The Third Way

The truth is, we are born with a fixed identity. It was given by God.
But we are also born with flaws. The Fall distorted what was perfect, and life adds more layers of distortion through systems, expectations, and voices trying to tell us who we are.

The work is not to reinvent ourselves. The work is to uncover what God already placed there.


The Work of Uncovering

Think of a diamond buried in dirt. The value is already there. The form is already fixed. The problem isn’t that it needs to be invented. The problem is that it’s covered in dirt.

That’s what identity is like. The work is not to become someone new but to let God remove the dirt and distortion until your design shines again.


Why Identity Matters

Because without identity, the ache never ends.
Without it, exhaustion grows, relationships fracture, and work turns hollow.

But with it, clarity rebuilds what collapse tried to steal.

That’s why identity matters. Not as an abstract idea, but as the only way back to the life you were uniquely created to live. This is what I call the .1% Effect. Uncovering the fraction of your design that makes you distinct, the GodPrint that rebuilds what collapse tried to steal.

This is where the Maverick Path begins.


From my radiant Maverick heart,
– Jeff ❤️‍🔥

“For you created my inmost being; you knit me together in my mother’s womb.”
Psalm 139:13


Next Steps of You’re Ready

Drop a like or comment if this landed.

☝🏻 Didn’t get this in your inbox? Don’t rely on the algorithm. Subscribe here to make sure you don’t miss the next Dispatch in this Identity & Alignment series.

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🔁 Do you know someone who’s circling the ache for identity? Forward this Dispatch. No commentary needed. Just let it land.

Why identity mattersChristian identityGod-given identityBiblical identityIdentity and faithFixed identity vs fluid identityTrue identity in GodThe ache of identityFalse identity fixesIdentity in ChristRigid molds of identitySelf-invention and identityThe Fall and identityDiscovering true identityUncovering God’s designGod’s blueprint for identityclean the dirt off the diamondRestoring identityIdentity and purposeThe Maverick PathThe .1% EffectGodPrint identityPsalm 139:13 identityIdentity and belongingSpiritual wholeness and identity
blog author image

Jeffrey S. Simpson

Jeffrey S. Simpson is a strategic advisor, movement builder, and spiritual disruptor—guiding trailblazers and purpose-driven souls to live boldly, unleash impact, and align with their divine design. Through his signature frameworks—the .1% Effect℠, Be EmPowerful℠, and the 5F Framework℠ (Faith, Family, Fitness, Fellowship, and Field)—Jeff helps others become who God created them to be in life, work, and legacy. A Maverick with nearly 37 years of service in and with the U.S. Navy and over 15 years at The Johns Hopkins University Applied Physics Laboratory, Jeff brings battle-tested leadership to every conversation. He holds graduate degrees in divinity and ministry, a bachelor’s in religion, and an associate’s in engineering. He is a certified Strengths Champion coach, actively pursuing certification in the Enneagram and credentialing through the International Coaching Federation (ICF). When he's not coaching high-achieving pioneers, Jeff can be found on the dance floor as a passionate ballroom, rhythm, and social dancer.

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240-222-1241

Email:

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Address:


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Suite 104 PMB 3035 Waldorf, MD 20603

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